Luxus Homes - 2017
Innocleat is a revolutionary product that fastens objects using a hidden bracket without interfering with the object's surface.
Research and Discovery
Problem Statement
Design a new ecommerce website that reflects the identity of Innocleat and its niche in the market. While there are plenty of solutions available, making a platform that is user friendly, functionality & identity needs to match the innovative nature of the product.
User Research
Conducted in-depth user interviews and surveys to understand target audience better. Discovered that potential customers are interested in Innocleat but certain demographics are conservative & skeptical to try online commerce. Ease of use and faster availability of product is paramount to optimal customer experience.
Design and Redesign
Information Architecture
Structured the website's information architecture to provide users with clear, concise, and organized product information. Categorized products based on use cases and installation types.
User-Focused Content
Added engaging and informative content, including how-to guides, videos, and customer reviews to assist users in their purchase decision. Clear and concise product descriptions were also added to emphasize the benefits of Innocleat.
Streamlined Checkout Process
The checkout process was simplified, reducing the number of steps and enhancing the user's ability to review and edit their order. Introduced a guest checkout option for a quicker purchase.
Mobile Optimization
With the increasing use of mobile devices for online shopping, ensured the website is responsive and offered an optimized experience for mobile users.
User Testing
Conducted multiple rounds of usability testing with real users to identify and rectify any pain points in the redesigned website. Their feedback helped us make further improvements in the user interface and overall user experience.
The UX enhancements resulted in significant improvements:
Reduced Bounce Rate: The bounce rate decreased by 23% as users found the website more engaging and informative.
Increased Conversions: The simplified checkout process, user-focused content and abandoned cart campaigns led to a 32% increase in conversion rates.
Innocleat's e-commerce website was successfully designed & developed to deliver a user-centric, engaging, and informative shopping experience. Led to reduced bounce rates, increased conversions, and improved user satisfaction. By aligning the website with the innovative nature of Innocleat, created an e-commerce platform that supports the product's growth and success in the market.
The continuous pursuit of user-centered design principles will be crucial for maintaining and building upon these achievements in the future.
Deliverables
Brand Identity
Website Design & Development
Search Engine Marketing Strategy
Search Engine Optimization